SAMM workshops: Strong, Accurate, Meaningful Messaging

We offer a two-hour interactive & experiential workshop designed to improve how an organization communicates to the outside world. 

Broken into four segments corresponding to improving the strength, accuracy, and meaningfulness of all external messages, workshop participants will invest their time and attention in exchange for a better ability to craft compelling stories and produce desired results.

To create these communication cornerstones, an organization must first consider what they currently say (and don’t say) to all external audiences. 

• Do we simply and clearly identify who we are?
• Can we explain what we do in just a few sentences?
• Can we convince someone why what we do matters?
• Does everyone in my organization say the same thing when asked about what we do and why?

If the answer to any of these questions is no, it’s time to stop and regroup. An organization that can’t tell others what they do in a crisp and convincing way, and include why they do it and what makes them better at it, is headed for heartburn. 

But even if the answer to all three questions is yes, the real work of quality messaging is just beginning. A SAMM workshop provides tools to help this work succeed. 

 Participant feedback:

"Great workshop, I never felt rushed. You constantly included everyone in the conversation. The time also flew by because we were engaged."  

Doc Harrill, CEO & Founder

Refresh Collective

"Luke's communication skills are superb. When working together I have always been able to rely upon him to deliver timely, accurate and clear information."

John Hatton, CEO/Managing Consultant SOAR Consulting